ATA’s Technology & Maintenance Council Launches Study of Intelligence Products and Services

ATA’s Technology & Maintenance Council Launches Study of Intelligence Products and Services

ATA’s Technology & Maintenance Council Launches
Study of Intelligence Products and Services

Collaboration with eSMARTT Will Evaluate Refrigerated Trailer Users’ Choices

OCT 21, 2021 • Arlington, Virginia – Today, the American Trucking Associations’ Technology & Maintenance Council announces the start of its second study on the use and adoption of intelligence products and services in the refrigerated transportation sector.

“Everyone wants to know that their food and medicines are safe and effective at the time and point of use” said TMC Executive Director Robert Braswell, “and this research will show how leading carriers are using technology to ensure safe and efficient deliveries.”

This is the second survey report TMC and eSMARTT have collaborated on, the first was released June 30 and centered on the trailer rental and lease market. The full report is available for purchase here.

The first report identified refrigerated carriers as early adopters of technology driven by the need to track temperatures and the high cost of failures. The final report for refrigerated carriers will be available for the spring, annual meeting of the Council in Orlando.

The safety of food and pharmaceutical distribution is paramount. Technology is already providing detailed tracking from the field to the home in this important segment of the trucking industry. Both the federal government and nation-wide retailers are driving innovation to ensure deliveries are completed successfully while overcoming any challenges associated with equipment maintenance, shipping issues, traffic conditions, weather, and driver availability.

As with the first report, some key findings will be available in a free executive summary and the full report will be available for purchase. Additional webinars and presentations will be made available after the release. Companies wishing to participate in the effort are encouraged to send an email to

For more information, contact:

  • Paul Menig, CEO, Business Accelerants;, (971) 222-5683 or
  • Charlie Willmott, CEO, WillGo Trans. Consulting, LLC;, (703) 341-7817
  • Robert Braswell, executive director, TMC;, (703) 838-1763.

eSMARTT™ is a newly formed collaboration between Business Accelerants™ of Sherwood, Oregon, and WillGo Transportation Consulting LLC of Petoskey, Michigan, dedicated to researching and understanding new technology tools for the transportation industry and the many complex issues around future technological standardization and equipment interchangeability.

By providing leadership support and opportunities to collaborate, TMC helps members develop the industry’s best practices that address the critical truck technology and maintenance issues that have the greatest impact on truck fleets. For more than 60 years, TMC’s member-driven Recommended Maintenance and Engineering Practices have been setting the standards that help trucking companies specify and maintain their fleets more effectively. Follow TMC on Twitter, LinkedIn and Facebook.
American Trucking Associations is the largest national trade association for the trucking industry. Through a federation of 50 affiliated state trucking associations and industry-related conferences and councils, ATA is the voice of the industry America depends on most to move our nation’s freight. Follow ATA on Twitter, Facebook, or at Trucking Moves America Forward.