June 30: TMC Report on Fleet Owners’ Use and Adoption of Smart Trailer Products & Services

June 30: TMC Report on Fleet Owners’ Use and Adoption of Smart Trailer Products & Services

Join ATA’s Technology & Maintenance Council (TMC), for an overview of its first report on trailer rental/lease fleet owners’ use and adoption of intelligence products and services. This presentation will highlight several key findings of the report and how available technologies will help the industry advance so fleets can achieve goals for safety, maintainability, and readiness.

TMC’s North American Trailer Rental/Lease Company Survey Report is focused on Trailer Rental/Lease Fleet companies. Twelve of the top 15 companies in North America responded to the written survey and each participated in a follow up 60-minute video conference. These fleets, combined, represent nearly 10 percent of all trailers in operation. While dry-vans represent the largest percentage, reefers/heaters, flatbeds, container chassis and other types are included.

The survey focused on several key areas of smart trailer technology adoption:

  • Current technologies offered to customers
  • Brands of smart products selected and offered
  • Experience with those products and their performance reliability
  • Rental customer demand and feedback
  • Field operations issues and challenges
  • Decision drivers on future smart trailer offerings

About the Presenters:

Robert Braswell, Executive Director, ATA’s Technology & Maintenance Council (TMC).

Robert Braswell has nearly 30 years experience at TMC, and for the past 16 years, has co-hosted and produced a weekly segment entitled “Tech Talk With TMC” on SiriusXM’s The Dave Nemo Show.

Paul Menig, CEO, Business Accelerants.

The principal of Business Accelerants™, Paul Menig, is an MIT Electrical/Electronics Engineer with many decades of service and contribution to the transportation industry in various capacities. Menig is currently the chair of two TMC Task Forces studying future trailer design and integration issues.

Charlie Willmott, CEO, WillGo Trans. Consulting, LLC.

Charlie Willmott is the principal of WillGo Transportation Consulting LLC with more than 40 years of experience in the design, manufacturing and rental/leasing of freight transportation equipment.


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